Malaika Arora Exposing for Promotion

NDTV's Hindi general entertainment channel NDTV Imagine will go on air in January 2008.

With a line-up of fresh and distinctive programming, the channel is targeted at the entire television viewing audiences, from 6 to 60 across all demographics.

The channel will offer programming across genres, ranging from light-hearted family soaps to period dramas and from high voltage music and dance entertainers to the most glamorous events in the entertainment business.

NDTV Imagine's production partners include Sagar Arts, Hats Off Productions, Rajshri Films, SOL, Sphere Origins, Endemol India, Synergy Adlabs, DJ's A Creative Unit amongst others.

NDTV Imagine is spearheaded by Sameer Nair, with over 20 years of experience in the media and entertainment industry.

The management team includes Shailja Kejriwal, EVP- Content; Harsh Rohatgi, EVP- Revenue Management and New Ventures; Manoj Vidwans, EVP- Marketing, Research and Communication; Gaurav Gandhi, EVP- Business Operations and Ancillary Revenues and Kuljeet Singh, EVP - Broadcast Services and Facilities. Film director Karan Johar is a creative consultant and brand ambassador to this initiative.

Nair said, "In this competitive environment, the launch of NDTV Imagine heralds the return of the GEC, the return of family entertainment for the Entire family… bringing fresh ideas and concepts into Indian living rooms and once again, bringing the entire family together to watch television."

NDTV chairman Dr. Prannoy Roy added, "This is a proud moment for us at the NDTV Group. The launch of this new channel is our next big leap towards our stated objective of becoming a global media power house. I believe that Sameer and his team will deliver on the promise and the programming, making NDTV Imagine the new entertainment destination for television viewers across the country."

Adds Nair, "We hope our shows will speak for themselves. We have new ideas and we are working with the best production houses and the finest talent in the business. It is an exciting, explosive combination and we hope to create our best work yet."